Demandforce is our automated appointment scheduling and confirmation system. They certify that all the reviews are from real clients, even when the review is posted anonymously, by matching a review with an actual visit. This ensures factual data is being submitted. When a review has passed through the Demandforce Public review and comment policy filter, it becomes a "Certified Review". That means consumers and businesses alike can rely on those reviews as being sourced from real consumers of our clients' services.